SWAMP RECORDS
Swamp records is a student run record label at the University of Florida.
I was previously the Co-Branding manager; I worked with my branding team members to develop content and strategize successful marketing campaigns to engage our college-based audience. I also created and scheduled posts for our twitter, Facebook and instagram. We maintained a consistent tone for all of our socials with slight adjustments per each platform. Our goal was to promote our signed artists to the young, concert-goer population of Gainesville.
Here are some examples of engaging content I created and shared. Although we created content that primarily relates to our artists, we also posted content relating to current trends in the music industry at large in order to keep our audience engaged.
Every year on Valentine's day, our Spotify team developed 4 different themed playlists. To increase listenership, I developed the copy for a flow chart. Our design team developed the graphic and we posted it on all platforms.
