SPEC WORK
HUNGRYROOT
I created a mock social media campaign for HungryRoot, a meal delivery service. I primarily targeted millennial professionals who are navigating their career while trying to stay healthy and nourished.
Instagram Feed:
Below are the photos and captions I developed for their Instagram feed.
Don’t text. Busy daydreaming about this crispy tofu bowl 💭
The secret to being a morning person? Seizing the day with a decadent bowl of baked oats☀️
Instagram Story Series:
For an Instagram story series, I came up with ideas for pairing Hungryroot recipes with popular
current TV shows! Ideally, the recipes would be linked as a swipe up. Here are some examples,
AIRBNB
I developed a campaign for Airbnb that promoted mental health awareness to the LGBTQ+ community, primarily towards 18-29 year old females and Males.
The Big Idea I chose was
Find Your Rainbow. Worldwide.
Deliverable Ideas:
Non-traditional Concept:
The company will hire people to drive a "rainbow airbnb bus" around 4 large cities for short-term display.
There will be flyers for mental health services and resources for the LGBTQ+ community within.
It will be designed for social media photo-ops.
Social Media Promotion:
Airbnb will list 3 luxury Airbnbs across the world with a "rainbow room," a room decorated with bright colors and elegant artwork. Instagram users will be able to enter to win a free stay in any one of these places through the use of a hashtag.
Print ad:
